Barbara Shackleton

Barbara Shackleton is a dynamic leader renowned for leveraging AI and emerging technologies to drive business success and innovation across global markets. Her expertise in competitive market intelligence, sales, and product management, coupled with her passion for innovation and community, makes her an invaluable asset in today’s digital landscape.

Throughout her career, Barbara has pushed the boundaries of technological advancement, earning patents for mobile technology across North America and Europe. Her various leadership roles at industry leaders such as Microsoft, Citrix, and BlackBerry further exemplify her ability to drive product innovation and marketing through AI, data, and design thinking.

As President & Chair of the Confederation Club, Barbara has elevated and transformed the organization into Kitchener-Waterloo’s premier speaker’s platform, hosting influential political, business and community figures.

A community champion, Barbara founded and co-chaired the Strategic & Competitive Intelligence Professionals’ (SCIP) Waterloo Chapter. Through this initiative, she empowered Southern Ontario organizations with industry leadership, networking, and education, guiding them to a competitive edge through intelligence.

An avid traveller, Barbara has explored the world experiencing the splendour of diverse cultures and histories. Barbara resides in Kitchener with her spouse, where she is an active swimmer, cyclist and proud CFL fan.