Jonas LeBlanc-Wilmink
Director of Operations & Government Relations
Areas of Expertise
Business Development
Government Relations
Public Affairs
Market Research
Public Safety
Defence & Security
Political Strategy
Business Strategy
Jonas LeBlanc-Wilmink is a communications professional with extensive experience in government relations, business development, and strategic marketing across industries such as aerospace, defence, national security, telecommunications, and public safety. At the Samuel Group of Companies, Jonas specializes in helping organizations—from startups to enterprises—navigate complex government landscapes, secure funding, understand regulations, and proactively engage in procurement processes.
Jonas has a unique combination of political expertise and industry experience, allowing him to shape policy and drive business growth. His career began in political campaign strategy, where he interacted with municipal, provincial, and national campaigns, honing skills in strategic communications, voter outreach, and policy analysis. These experiences led him to roles in leading national and international non-profits, deepening his expertise in lobbying, policy development, and public advocacy.
In his role, Jonas advises clients—particularly in the defence and security sectors—on building relationships with government stakeholders, identifying funding opportunities, and navigating the regulatory landscape. His business development skills, gained through selling software to the US market, have also helped companies craft marketing strategies for government audiences, successfully engage in tendering processes, and expand their reach in heavily regulated sectors.
He is adept at helping companies identify new opportunities and refine their market positioning, particularly in sectors with complex government relations. He has guided organizations in crafting compelling value propositions and navigating the procurement process, ensuring they stay competitive and compliant. His expertise spans both public and private sectors, acting as a trusted advisor for companies seeking to understand market trends, competition, and consumer behaviour.
Jonas holds a degree in Political Science with a focus on Global Governance from the University of Waterloo.
Outside of work, Jonas is an avid outdoorsman who enjoys hunting and fishing. When he's not out in nature, you can find him watching a Sunday race or cheering on the Buffalo Bills.
