Samuel Associates CEO Joins NATO DIANA as a Volunteer Mentor to Support Allied Innovation

Samuel Associates is proud to announce that CEO Goran Samuel Pesic has accepted the role of volunteer mentor with NATO’s Defence Innovation Accelerator for the North Atlantic (DIANA). This initiative is at the forefront of advancing cutting edge innovation within NATO’s dual-use technology ecosystem, supporting startups and entrepreneurs developing solutions vital to defence and security.

NATO DIANA has established a distinguished network of mentors and experts, tapping into top talent across technology, business, finance, law, and defence. As a mentor, Goran eagerly anticipates providing strategic guidance to innovators as they navigate the complexities of business development, technology marketing, funding, procurement, and commercialization.

This initiative is dedicated to strengthening innovation ecosystems across all 32 NATO nations while fostering deeper collaboration among allied innovators, mentors, and adopters. Through DIANA, NATO is enabling the development of cutting-edge dual-use technologies that enhance the resilience and security of the Alliance.

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Goran Samuel Pesic shared his thoughts on this new role:

“As CEO of Samuel Associates, it is a privilege to contribute my three decades of expertise and knowledge in this capacity while supporting the next generation of dual-use technology leaders in driving innovation and resilience within the Alliance.”

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Samuel Associates congratulates our CEO on his appointment and looks forward to supporting NATO DIANA’s mission in advancing innovation, security, and transatlantic collaboration.

About NATO DIANA

NATO DIANA connects startups and scale-ups developing dual-use technologies with government and defence customers. It offers them access to funding, expert mentorship, and NATO’s extensive network of test centers and accelerators. By bridging the gap between innovators and end-users, DIANA ensures that the Alliance remains at the forefront of technological advancement in an evolving security landscape.

For more information about DIANA, visit NATO DIANA.