In today's rapidly evolving defence procurement landscape, Indigenous-owned businesses have a unique opportunity to thrive and grow. The Canadian government's commitment to Industrial and Technological Benefits (ITBs) coupled with Indigenous procurement targets at 5% of the federal government exposure budget, has created an environment ripe with potential. Recognizing this, a small Indigenous manufacturing company partnered with Samuel Associates to strategically position themselves for success.

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Public Sector Engagement

‍Samuel Associates leveraged its deep understanding of government procurement to craft a compelling value proposition for the client. By aligning the client's capabilities with the specific needs of various government departments, we ensured the client's message resonated with decision-makers. This strategic positioning fostered lasting relationships and opened doors to new opportunities.

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Strategic Entry into Defence Market

‍Canada's ITB policy mandates that Prime Contractors invest in the Canadian economy, with a particular focus on diversity and inclusion. As one of the few Indigenous-owned advanced manufacturing companies in the country, our client was uniquely positioned to benefit from the expose. They are activity seeking to contribute to the 5% Indigenous procurement target and serving as a powerful example of successful Indigenous participation in the defence sector.

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CANSEC: A Catalyst for Growth

‍At CANSEC, Canada's largest defence and security trade show, Samuel Associates showcased the client's capabilities to major Prime Contractors. This resulted in key partnerships that furthered corporate social responsibility goals, met the government’s procurement objectives, and help to drive economic empowerment.

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‍Expanding into the U.S. Market

‍Building on their Canadian success, the client is now set to strategically enter the U.S. defence market. Their proven track record in Canada of supporting Indigenous businesses and exceeding procurement targets in Canada provides a compelling value proposition for U.S. partners seeking to enhance their corporate social responsibility initiatives.

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‍Bottomline

‍This success story highlights the power of strategic positioning and targeted engagement in the defence procurement space. By leveraging our client’s unique strengths and partnering with Samuel Associates, the Indigenous manufacturing company has not only achieved significant growth but also paved the way for other Indigenous business opportunities and partnerships.

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