Samuel Associates CEO Named Among Canada’s Top 10 Defence and Aerospace Lobbyists by CDR Magazine

Samuel Associates is proud to announce that President and CEO, Goran Samuel Pesic, has been named by Canadian Defence Review (CDR) magazine as one of Canada’s Top 10 Defence and Aerospace Lobbyists. This recognition affirms the firm’s unwavering dedication to strengthening Canada’s defence and aerospace sectors, while underscoring its status as a leading authority in strategic advisory and government relations.

CDR’s annual ranking serves as a benchmark for excellence, spotlighting individuals who demonstrate exceptional influence, strategic vision, and sustained efforts on behalf of their clients and the broader Canadian industry. Given Ottawa’s roster of more than 6,500 registered consultant lobbyists, earning a place in the Top 10 is both a significant achievement and a testament to Samuel Associates’ sustained track record of results-driven advocacy.

A Message from Goran Samuel Pesic, President & CEO

‍“It is a privilege to be named among Canada’s most influential lobbyists in a sector that will shape our nation’s future,” said Goran Samuel Pesic. “Defence and aerospace are integral to Canada’s security, prosperity, and global leadership. This recognition is not only a personal honour but a tribute to the collective talent, hard work, and passion of our team at Samuel Associates. To stand out among thousands of lobbyists is truly humbling.”

A Decade of Impactful Advocacy

‍Since its inception, Samuel Associates has established itself as a trusted advisor for clients navigating the increasingly complex fields of defence, aerospace, and national security. Under Pesic’s stewardship, the firm has enabled Canadian companies to pursue new opportunities at home and abroad, contributing to a resilient and forward-looking national defence industrial base.

As the defence and aerospace landscape evolves—shaped by advancements in artificial intelligence, cybersecurity, and space technologies—Samuel Associates remains a catalyst for innovation and growth. Its comprehensive approach, spanning government relations and strategic business consulting, continues to earn the confidence of industry leaders and policymakers alike.‍

Charting the Future

‍Pesic’s inclusion in CDR’s Top 10 list coincides with a pivotal period of transformation in Canada’s defence and aerospace sectors. With disruptive technologies, emerging security threats, and global competition at play, the importance of strategic advocacy has never been more pronounced. Samuel Associates is dedicated to fostering policies and partnerships that will drive investment, create high-value employment, and bolster national security.

About Samuel Associates

‍Samuel Associates specializes in government relations, strategic advisory, and business development services for the defence, aerospace, and technology sectors. Headquartered in Ottawa with an office in Washington, D.C., the firm offers tailored insights and solutions to clients across North America.