See our
COVID-19 update

Building strategies that drive business forward

Samuel Associates is a trusted advisor to many influential leaders and assists organizations in implementing forward-looking ideas to achieve a competitive advantage.

TM
Excellence
Innovative

Digitalization of Defence and Security Summit

The aim of the Summit is to bring together political, military, and industry leaders to discuss the convergence of digital and cyber technologies and their effect on defence and security. Since no nation or organization has complete dominance over cyberspace, it is critical for international peace, security, and economic stability to bring together prominent and influential leaders to address emerging threats to North America and Europe and how industries, sectors, and innovating companies are supporting Western Democracy.
Join event
November 17-18, 2021

The Strategic Thinkers Series

The PIF is excited to announce this new series, which will dive deep into discussions with forward-thinking authors, leaders, and academics to discuss future strategic policy implications for Canada and its allies.
See the latest episode

Translating Strategy into Action

With over 25 professional staff and expert associates, Samuel Associates offers trustworthy advice to Canadian, U.S. and International clients who serve various industries and sectors. We leverage our industry and government expertise, breadth of experience, and our people’s passion to drive client success forward.

No items found.

Our Services

Canadian Market Entry Icon, Maple Leaf

Government Relations & Strategic Consulting

With a deep understanding of the government policymaking process and insights into what motivate and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, and military and national security leaders.
Government Relations & Public Affairs Icon, Ottawa Parliament

Government Contracting & Defence Procurement

Our firm assist clients in identifying opportunities and pursuing federal government contracts. We provide a complete approach to clients by designing comprehensive campaign plans and capture strategies seeking to win a specific bid. Our 25 senior associate experts provide insight, knowledge and strategic guidance at each stage.
Government Relations & Public Affairs Icon, Ottawa Parliament

ESG Consulting & Market Advisory Services

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. As a trusted advisor to over 80 leading Canadian and international clients, let our associate experts take your business to new heights through our Market Advisory Services.
Professional Development Icon

Indigenous Business Engagements & Economic Partnerships

We believe that engaging Indigenous Communities to advance mutually beneficial business and economic development opportunities is essential to the well-being of our economy today and tomorrow. We work with clients and the potential clients of Indigenous Communities in the pursuit of direct business relationships, joint ventures, and other commercial partnerships.

Samuel Associates in the News

April 26, 2023
Philippe Lagassé: Sure, let’s spend more on defence, but what’s our long-term plan?

Calls to increase Canada's defence spending tend to ignore the long-term trends and the structural conditions that make a larger commitment

Read More
April 26, 2023
We must increase confidence in Canada’s security and intelligence enterprise

Transparency in security and intelligence is a first step. Using intelligence to guide policymaking and developing institutional diversity

Read More
April 17, 2023
Intelligence experts not surprised by recent cyberattacks

Hydro-Québec, the ports of Montreal and Quebec City and the prime minister’s home web page have all recently had their websites attacked.

Read More

Emergent industries

We Specialize In

Bioscience and Digital Healthcare Icon
Aerospace & Space
Artificial Intelligence Icon
Artificial Intelligence
Drone Icon
Autonomous Systems & Drones
Biometrics and Identity Management Icon
Biometrics & Identity Management
Cybersecurity Icon
Cybersecurity
Defence and Public Safety Icon
Defence & Security
Environmental Technology and Renewables Icon
Green Technology & Infrastructure
Fintech Icon
Health Sciences
Composites and Advanced Materials Icon
Professional Services
Telecommunications Icon
Telecommunications
Virtual Reality and Training Simulation Icon
Mixed & Augmented Reality
Transportation and Logistics Icon
Global Supply Chain

Heading

This is some text inside of a div block.

Latest Updates

Our Spotlight

Policy Insights Forum

The Policy Insights Forum (PIF) is a nonpartisan Canadian non-governmental organization. The PIF helps improve public policy and decision-making through independent research, analysis and engagement.